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Introduces college students to the basic concepts, practices and analytic methods of marketing. The core subjects are: role of marketing in the firm; strategic and tactical planning; marketing environment; market analysis; consumer decision making; and market research. Elements of the marketing mix product, communications, pricing and distribution will also be emphasized.


Course Information

  • Course Code: MKTG 2123
  • Course Delivery: On Campus
  • Course Duration: Class 3
  • Course Credits: 3